What is the best price you can ever pay for an item? I can hear most of you now say "FREE" but that is incorrect, the best price you can pay for an item depends on the worth that item has to the buyer.
What if you were in a desert with a million dollars cash and nothing else. No water, no food, no transportation, no map, absolutely no idea how to get back to civilization and on top of all that you were dying of thirst? How much value would that million dollars have?
Let's just say a man on a camel comes by and tells you "hello my friend, I will give you water and a 25 mile trip to the closest city with an airport, put you on a plane and send you home and the total cost is $500,000.00"
What do you think your response would be? Yes that is one expensive taxi service but would it be worth it? You bet it would...So again what is the best price you can pay for an item or service?
It all depends on how much value the seller adds to it. Yep building value in your products will justify the price ten times. Why do people shop at Nordstrom? Don't they sell shirts and shoes at the salvation army for pennies on the dollar?
Quality, customer service, good return policies, high profile, popularity, expertise, market authority or brand those are all values and in turn cause people to spend so much more money then they really need to.
Do you have value in your products?
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- To your success
- Milan
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